... fever reduction, sunburn relief, swelling from injury, arthritis, sinus pain, post-surgical pain (no, one doesn't need lortab for everything!)...Originally Posted by R13
(I myself just buy the generics though. )
thought it was interesting. Never thought they really helped any at all for anything besides a headache.
NEW YORK (CNNMoney.com) -- Tylenol, Motrin, Benadryl may come back to drugstores near you, but industry watchers say consumers could permanently banish them from their own medicine cabinets.
"I think those brands are in jeopardy," said branding expert Alan Siegel of branding firm Siegel & Gale.
"The definition of a 'brand' is consistency in quality, safety and efficacy," said Siegel. "Tylenol has been a household staple for years. For all these recalls to happen to a Johnson & Johnson brand is astonishing to me."
Johnson & Johnson's (JNJ, Fortune 500) drugmaking unit McNeil, which makes popular cold and pain drugs like Tylenol and Motrin, has recalled millions of children's and adult versions of those drugs over the past 10 months.
Those recalls and the closing of a McNeil factory have created a supply shortage for adult varieties of those medicines and a complete vacuum for children's over-the-counter (OTC) versions of the brands.
Siegel said Johnson & Johnson will have to try to shake off the stigma now attached to these brands. At the same time, others say the Tylenol mess has come at a very opportune time for generic rivals.
Exploiting Tylenol's vulnerability. Experts say smart retailers may have already sprung into action to capitalize quickly on a weak moment for Tylenol, Motrin and Benadryl to pump up sales of their own cheaper house brands.
"Over the last four months, there's been rather high demand from our retail clients to increase production," said Doug Boothe, CEO of Actavis Inc.(U.S.), a division of Iceland-based Actavis Group, the fourth-largest maker of private label prescription and generic drugs.
Boothe said the company has ramped up its private label drug manufacturing to five times the capacity versus earlier this year, for clients such as CVS, Walgreens and Wal-Mart (WMT, Fortune 500).
"If you walk in the analgesic aisle, one of the busiest in a drugstore, there are lots of gaps on shelves," Boothe said, referring to recalled drugs like Tylenol and Motrin. "This is not good for consumers or stores."
Those gaps are an opportunity for retailers to get their private label brands front and center with consumers and grab market share from Johnson & Johnson.
CVS spokesman Mike DeAngelis said the chain is still "experiencing shortages" of Tylenol and other branded drugs that were affected by the recalls. "We are meeting customer demand with CVS private label products," he said. "We want to encourage our customers to try our brand and stick with it."
Meanwhile, Walgreens' (WAG, Fortune 500) spokeswoman Tiffani Washington said the drugstore chain is "doing its best" to meet demand for cold and pain drugs with its private label brands.
A new Walgreens' radio ad that debuted last week pitches the seller's private label drug brands as brands " you can trust."
Washington denied that the ad is making any veiled reference to Johnson & Johnson's recalled drugs. "We are always trying to drive home this message about our brands," she said.
Still, branding experts say ads like this are not surprising.
"Retailers are capitalizing on the situation," said Robert Passikoff, branding expert with Brand Keys Consulting. "Strategically it makes good sense. When a truly competitive brand is vulnerable, it's an opportunity for rival brands to steal market share. That's what I would do."
Can Tylenol stage a comeback? Passikoff is optimistic. "Tylenol, Motrin and these other recalled drugs have a high degree of loyalty," he said. "It's six times more likely that consumers will give them benefit of doubt and buy them again."
Passikoff said he also highly doubts that retailers will completely walk away from these brands.
Others aren't so sure.
Prior to the recalls, stores' private label brands were already getting noticed and bought by more budget-conscious shoppers as the recession forced people to trade down from "branded" shampoos, detergents and other products to less-expensive store brands.
Private label over-the-counter drugs have also benefited from this trend, said Russ Meyer, chief strategy officer for Landor Associates, a brand strategy and forecasting firm.
Many consumers who already switched to a CVS or Walgreens'-branded pain or cold drug for cost reasons may now just stick with those brands, he said. "The Tylenol situation has opened the door to people asking,' Do I really need this brand?'"
Wal-Mart and McNeil declined to comment for this story. To top of page
Tylenol recalls: big opportunity for private label rivals - Aug. 6, 2010
... fever reduction, sunburn relief, swelling from injury, arthritis, sinus pain, post-surgical pain (no, one doesn't need lortab for everything!)...
(I myself just buy the generics though. )
You'll shoot your eye out.
[img]http://img.photobucket.com/albums/v635/elp6n/santa.jpg[/img]
nice comment elp!!
I meant what it actually does for most people, not what it claims to do, it alone for things like "post surgical pain" is a joke for most people...though it still effects your liver as bad as anything. Acetaminophen is a good fever-reducer, it's in everyone of them though.
I should have also added to that, benedryl is in a whole other class than motrin and tylenol, being an antihistamine and not a pain reliever - it's a life saver (literally) in many cases. It does more than stop your allergy sniffles.
And all those things listed are things that they have done for me - not what they claim they can do for me
You'll shoot your eye out.
[img]http://img.photobucket.com/albums/v635/elp6n/santa.jpg[/img]
That's good, I'm sure it does for others as well, but someone would have to have a low tolerance for things like that before it could. Benedryl definitely does save lives, but Tylenol and others with Acetaminophen barely work, but do a lot of damage.
Check the formula of your favorite RX pain reliever and see how many have acetaminophen. You won't find many that aren't based on the stuff. Since it has been mentioned check the Lor-tabs, most have 350 to 500 mgs.
We'll keep the lights on for you.
Spuds
I don't take anything, I have lidoderm patches for my back, that's it. I know acetaminophen is in them, pretty sure that's the whole point I'm trying to make, that tylenol doesn't do much but damages your liver just as much.
If anyone says, and I repeat anyone on this board says they don't take tylenol or motrin in some form, I would have to call them and out-right liar. As for benedryl, it was one of the very first antihistamines on the market that has proven not only to reduce allergy attacks, but also it is very helpful in bee stings. all lidoderm does is to numb the area around the injury, mostly a topical numbing.
For you, these products may don nothing for you, but for millions and millions of people everywhere, these are wonderdrugs. I suppose you would also dispute the effectiveness of aspirin on arthritis and heart health.
No one has said that. Yeah, benedryl does, not getting who's disputing any of this. They numb the muscle in the area. Really didn't recommend it to anyone, it's up to their doctor, just using them recently for my back.
That's great for them too, it also is the leader in acute liver failure and more calls to poison control than any other drug out there. The problem is people pop the things too much, IMO as part placebo issue and thinking that it isn't harmful because it isn't a narcotic. And no, you can assume that for whatever reason, but why on earth would that be disputed? Never seen a bunch who pulls things like that out of nowhere from something I said, puzzles me every time.
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